B2B programs
Affiliate marketing built for B2B buyers.
Consultants, publishers, and complementary SaaS companies, not coupon aggregators.
TL;DR
- 01
B2B affiliate programs reward partners who influence considered software purchases.
- 02
Commission design must respect long sales cycles and subscription economics.
- 03
Recruiting partners who already reach your buyer beats buying cold traffic.
- 04
Uppercut recruits B2B publishers for your program, then tracks and pays them. Software is free because recruiting is the product.
Why B2B is different
Multiple stakeholders, longer evaluation, and higher ACV mean partners need credible context and programs need honest attribution windows.
Partner types that work
Industry consultants, niche newsletters, review sites, customer advocates, and complementary tools whose buyers overlap with yours.
Operating past 20 partners
Manual commission tracking and payout workflows become a drag. Automate attribution, approvals, and funding before you scale partner count.
Uppercut on B2B
Free software with a 30-day network trial. Scale at $99/month adds recruiting and 3% on Uppercut-sourced affiliates only. Processing at cost on both plans.
Start recruiting affiliates today.
Software is free. Try the network for 30 days. When recruiting is the bottleneck, Scale adds publisher outreach, pitched as the network, not your brand.