Glossary

An individual or company that promotes products for a merchant in exchange for a commission.

A performance-based marketing strategy where affiliates earn commissions by promoting a merchant's products or services.

A platform that connects merchants with affiliates to facilitate affiliate marketing partnerships.

A system where a merchant rewards affiliates for driving traffic or sales through their marketing efforts.

The fee paid to an affiliate for generating a specific action, like a sale or lead.

The percentage of people who click on an affiliate link compared to those who view it.

The percentage of visitors who take a desired action, such as making a purchase, after clicking an affiliate link.

The time period during which a merchant tracks an affiliate's referral for commission purposes.

A commission structure where affiliates are paid when a specific action is completed by the referred user.

A payment model where affiliates earn money each time a user clicks on their affiliate link.

A commission model where affiliates are paid per thousand impressions of an ad or link.

An average amount earned by an affiliate each time a user clicks on their affiliate link.

The web page where a visitor arrives after clicking an affiliate link, designed to convert visitors into leads or customers.

A potential customer who has shown interest in a product or service, often by providing contact information.

A company or individual who sells products or services and runs an affiliate program.

An advertising model where affiliates are paid each time their ad or link is clicked.

A commission structure where affiliates are paid only when a sale is made through their referral.

A marketing approach where payment is based on measurable results, such as sales or leads.

Another term for an affiliate who promotes products or services through their own channels.

A visitor or customer directed to a merchant's site by an affiliate.

A measure of the profitability of affiliate marketing efforts compared to the costs involved.

The process of monitoring clicks, conversions, and other actions to attribute them to the correct affiliate.

A program where affiliates earn commissions on their own sales and on the sales made by affiliates they refer.

A sales technique where a higher-end product or service is offered to a customer during the purchase process.

A product or service produced by one company that other companies rebrand to make it appear as if they made it.

A link from one website to another, important for SEO and driving traffic.

A graphical advertisement displayed on a website, linking to the merchant's site.

A reversal of a transaction, resulting in the loss of a sale and commission for the affiliate.

Advertising that is relevant to the content on the web page where it appears.

The completion of a desired action by a user, such as making a purchase or signing up for a service.

Marketing materials provided by the merchant for affiliates to use in promotions.

Linking directly to a specific page or product on a merchant's website.

A single instance of an ad being displayed to a user.

The total revenue a merchant expects to earn from a customer over the entire period of their relationship.

The practice of disguising affiliate links to make them shorter and more user-friendly.

A specific product or promotion that affiliates can promote to earn commissions.

When a user gives permission to receive marketing communications, such as emails.

A commission model where affiliates are paid for generating leads, regardless of sales.

A small piece of code used for tracking user behavior and conversions.

Ongoing commissions earned by affiliates for repeat purchases or subscriptions by referred customers.

Also known as A/B testing, it involves comparing two versions of a marketing element to determine which performs better.

An affiliate who is recruited by another affiliate in a network, often earning commissions for both parties.

An affiliate who consistently generates high volumes of traffic and sales.

A specific group of consumers identified as the intended recipient of an advertisement or message.

A hyperlink using text as anchor text to direct users to the merchant's site.

Using independent platforms to monitor affiliate marketing activities and verify performance.

The visitors who come to a website, crucial for generating potential conversions.

An individual who visits a website at least once within a specific period, counted only once.

A strategy that encourages individuals to share marketing messages, leading to exponential growth.

The minimum amount of earnings an affiliate must accumulate before receiving a payout.

The method used to assign credit for conversions to different marketing efforts.

When affiliates bid on branded keywords in search engine marketing, sometimes restricted by merchants.

A technique where different content is shown to users and search engines, often frowned upon.

Adherence to laws, regulations, and program policies in affiliate marketing activities.

The sequence of interactions a user goes through before completing a conversion.

The collection of marketing materials available for affiliates to use.

Monitoring user behavior across multiple devices to attribute conversions accurately.

A file containing detailed information about a merchant's products, used by affiliates to create listings.

Delivering content or advertisements to users based on their geographic location.

An affiliate program managed directly by the merchant without using a network.