Affiliate
An individual or company that promotes products for a merchant in exchange for a commission.
Explore >Glossary
Clear, concise definitions for affiliate and partner marketing—built for B2B SaaS teams.
Affiliate Marketing
A performance-based marketing strategy where affiliates earn commissions by promoting a merchant's products or services.
Explore >Affiliate Network
A platform that connects merchants with affiliates to facilitate affiliate marketing partnerships.
Explore >Affiliate Program
A system where a merchant rewards affiliates for driving traffic or sales through their marketing efforts.
Explore >Commission
The fee paid to an affiliate for generating a specific action, like a sale or lead.
Explore >Click-Through Rate (CTR)
The percentage of people who click on an affiliate link compared to those who view it.
Explore >Conversion Rate
The percentage of visitors who take a desired action, such as making a purchase, after clicking an affiliate link.
Explore >Cookie Duration
The time period during which a merchant tracks an affiliate's referral for commission purposes.
Explore >Cost Per Action (CPA)
A commission structure where affiliates are paid when a specific action is completed by the referred user.
Explore >Cost Per Click (CPC)
A payment model where affiliates earn money each time a user clicks on their affiliate link.
Explore >Cost Per Mille (CPM)
A commission model where affiliates are paid per thousand impressions of an ad or link.
Explore >Earnings Per Click (EPC)
An average amount earned by an affiliate each time a user clicks on their affiliate link.
Explore >Landing Page
The web page where a visitor arrives after clicking an affiliate link, designed to convert visitors into leads or customers.
Explore >Lead
A potential customer who has shown interest in a product or service, often by providing contact information.
Explore >Merchant
A company or individual who sells products or services and runs an affiliate program.
Explore >Pay Per Click (PPC)
An advertising model where affiliates are paid each time their ad or link is clicked.
Explore >Pay Per Sale (PPS)
A commission structure where affiliates are paid only when a sale is made through their referral.
Explore >Performance Marketing
A marketing approach where payment is based on measurable results, such as sales or leads.
Explore >Publisher
Another term for an affiliate who promotes products or services through their own channels.
Explore >Referral
A visitor or customer directed to a merchant's site by an affiliate.
Explore >Return on Investment (ROI)
A measure of the profitability of affiliate marketing efforts compared to the costs involved.
Explore >Tracking
The process of monitoring clicks, conversions, and other actions to attribute them to the correct affiliate.
Explore >Two-Tier Affiliate Program
A program where affiliates earn commissions on their own sales and on the sales made by affiliates they refer.
Explore >Upsell
A sales technique where a higher-end product or service is offered to a customer during the purchase process.
Explore >White Label
A product or service produced by one company that other companies rebrand to make it appear as if they made it.
Explore >Backlink
A link from one website to another, important for SEO and driving traffic.
Explore >Banner Ad
A graphical advertisement displayed on a website, linking to the merchant's site.
Explore >Chargeback
A reversal of a transaction, resulting in the loss of a sale and commission for the affiliate.
Explore >Contextual Advertising
Advertising that is relevant to the content on the web page where it appears.
Explore >Conversion
The completion of a desired action by a user, such as making a purchase or signing up for a service.
Explore >Creative
Marketing materials provided by the merchant for affiliates to use in promotions.
Explore >Deep Linking
Linking directly to a specific page or product on a merchant's website.
Explore >Impression
A single instance of an ad being displayed to a user.
Explore >Lifetime Value (LTV)
The total revenue a merchant expects to earn from a customer over the entire period of their relationship.
Explore >Link Cloaking
The practice of disguising affiliate links to make them shorter and more user-friendly.
Explore >Offer
A specific product or promotion that affiliates can promote to earn commissions.
Explore >Opt-in
When a user gives permission to receive marketing communications, such as emails.
Explore >Pay Per Lead (PPL)
A commission model where affiliates are paid for generating leads, regardless of sales.
Explore >Pixel
A small piece of code used for tracking user behavior and conversions.
Explore >Recurring Commission
Ongoing commissions earned by affiliates for repeat purchases or subscriptions by referred customers.
Explore >Split Testing
Also known as A/B testing, it involves comparing two versions of a marketing element to determine which performs better.
Explore >Sub-Affiliate
An affiliate who is recruited by another affiliate in a network, often earning commissions for both parties.
Explore >Super Affiliate
An affiliate who consistently generates high volumes of traffic and sales.
Explore >Target Audience
A specific group of consumers identified as the intended recipient of an advertisement or message.
Explore >Text Link
A hyperlink using text as anchor text to direct users to the merchant's site.
Explore >Third-Party Tracking
Using independent platforms to monitor affiliate marketing activities and verify performance.
Explore >Traffic
The visitors who come to a website, crucial for generating potential conversions.
Explore >Unique Visitor
An individual who visits a website at least once within a specific period, counted only once.
Explore >Viral Marketing
A strategy that encourages individuals to share marketing messages, leading to exponential growth.
Explore >Withdrawal Threshold
The minimum amount of earnings an affiliate must accumulate before receiving a payout.
Explore >Attribution Model
The method used to assign credit for conversions to different marketing efforts.
Explore >Brand Bidding
When affiliates bid on branded keywords in search engine marketing, sometimes restricted by merchants.
Explore >Cloaking
A technique where different content is shown to users and search engines, often frowned upon.
Explore >Compliance
Adherence to laws, regulations, and program policies in affiliate marketing activities.
Explore >Conversion Path
The sequence of interactions a user goes through before completing a conversion.
Explore >Creative Inventory
The collection of marketing materials available for affiliates to use.
Explore >Cross-Device Tracking
Monitoring user behavior across multiple devices to attribute conversions accurately.
Explore >Data Feed
A file containing detailed information about a merchant's products, used by affiliates to create listings.
Explore >Geo-Targeting
Delivering content or advertisements to users based on their geographic location.
Explore >In-House Program
An affiliate program managed directly by the merchant without using a network.
Explore >Software as a Service (SaaS)
A software licensing and delivery model where software is centrally hosted and accessed via subscription.
Explore >Customer Lifetime Value (CLV)
The total revenue expected from a customer throughout their relationship with a business.
Explore >Churn Rate
The percentage of customers who stop using a service during a given time period.
Explore >Free Trial
A limited-time offer allowing potential customers to use a product or service without payment.
Explore >Freemium
A business model offering basic features for free while charging for premium features.
Explore >Product-Market Fit
The degree to which a product satisfies strong market demand.
Explore >Customer Acquisition Cost (CAC)
The cost associated with acquiring a new customer.
Explore >Onboarding
The process of integrating new customers and helping them achieve initial success with a product.
Explore >Referral Program
A marketing strategy that rewards existing customers for referring new customers.
Explore >Partner Program
A business relationship where companies collaborate to mutual benefit, often including referrals and integrations.
Explore >API Integration
The process of connecting different software applications through their Application Programming Interfaces.
Explore >Advocate Marketing
A strategy that leverages satisfied customers to promote products through authentic recommendations.
Explore >Influencer Marketing
A marketing approach that leverages individuals with social influence to promote products or services.
Explore >Content Marketing
A strategy focused on creating valuable content to attract and engage target audiences.
Explore >Email Marketing
Direct communication with prospects and customers through email campaigns.
Explore >Search Engine Optimization (SEO)
The practice of optimizing content to rank higher in search engine results.
Explore >Customer Journey
The complete experience a customer has with a brand from awareness to purchase and beyond.
Explore >Conversion Funnel
A model representing the customer journey from awareness to conversion.
Explore >Lead Magnet
A valuable resource offered in exchange for contact information.
Explore >Retargeting
Advertising to people who have previously visited a website or interacted with content.
Explore >Customer Success
Ensuring customers achieve their desired outcomes while using a product or service.
Explore >Upselling
Encouraging customers to purchase higher-value or additional products.
Explore >Cross-Selling
Selling complementary products to existing customers.
Explore >Customer Retention
Strategies and metrics focused on keeping existing customers engaged and subscribed.
Explore >Webinar Marketing
Using online seminars to educate prospects and promote products or services.
Explore >Social Media Marketing
Using social platforms to promote products and engage with audiences.
Explore >Pay-Per-Click Advertising
A digital advertising model where advertisers pay for each click on their ads.
Explore >Attribution Modeling
Methods for assigning credit to different marketing touchpoints in the customer journey.
Explore >Drip Campaign
A series of automated emails sent to prospects over time.
Explore >Marketing Automation
Technology that automates marketing tasks and workflows to improve efficiency and personalization.
Explore >Cohort Analysis
A method of analyzing user behavior by grouping users based on shared characteristics or experiences.
Explore >Customer Segmentation
Dividing customers into groups based on shared characteristics to enable targeted marketing.
Explore >Predictive Analytics
Using data analysis and machine learning to predict future outcomes and behaviors.
Explore >Programmatic Advertising
Automated buying and selling of digital advertising space using technology and algorithms.
Explore >Dynamic Pricing
Automatically adjusting prices based on market conditions, demand, and other factors.
Explore >Impact.com
Enterprise-grade partnership platform known for breadth of integrations; compared with Uppercut.co it serves a broader market but is less specialized in high-ticket B2B SaaS.
Explore >Awin
Global network with strong EU reach and consumer verticals; Uppercut.co provides more B2B‑SaaS‑specific tooling and faster payouts.
Explore >ClickFunnels Affiliate Program
Popular funnel‑builder affiliate hub optimized for info‑products; Uppercut.co outperforms it on curated affiliate quality and API access.
Explore >CJ Affiliate
Long‑standing global network with premium brand roster; Uppercut.co offers lower friction and SaaS‑specific KPIs.
Explore >Rakuten Advertising
Retail‑heavy network backed by an e‑commerce giant; Uppercut.co delivers a nimbler model for subscription SaaS.
Explore >PartnerStack
SaaS‑oriented partner marketplace with automation features; Uppercut.co differentiates via high‑ticket focus and free hosting.
Explore >ShareASale
Mid‑market network known for blogger relationships; Uppercut.co surpasses it on B2B lead vetting and API depth.
Explore >Partnerize
Enterprise partnership automation with AI optimisation; Uppercut.co offers leaner, pay‑on‑sale pricing for SaaS growth teams.
Explore >Refersion
Plug‑and‑play Shopify affiliate app with basic tracking; Uppercut.co provides richer data and higher‑ticket reach.
Explore >Tapfiliate
Developer‑friendly affiliate software with white‑label options; Uppercut.co brings marketplace network effects and vetted partners.
Explore >Run a high‑performing SaaS affiliate program
Uppercut helps B2B SaaS teams launch and scale partner programs with vetted affiliates and zero network fees.
- Vetted partner network
- Built for B2B SaaS
- Start free, pay on sales