You build a company.We go get the affiliates.

Before ad platforms, businesses grew because someone people trusted said a product was worth buying. Uppercut finds those people for B2B SaaS: the blogs, newsletters and podcasts your buyers already read. We pitch them under our name, then track and pay the ones who join.

Programs running on Uppercut

MentorCruisePoperTeamcamp

Active affiliates

12

Monthly revenue

$14,280

+8 more

Live sales

  • CloudStack Review

    Pro Annual

    $299

    2m ago

  • Ops Weekly

    Starter

    $49

    18m ago

  • SaaS Wizard

    Pro Annual

    $299

    1h ago

  • DevTools Daily

    Pro Monthly

    $149

    3h ago

Today's total

$796

The referral paradox

Your happiest customer still won't refer you.

Not because they don't like you. Recommending you hands their competitor the same edge they just bought.

Your customer

Likes the product. Has no reason to hand it to a competitor.

“If I tell people in my industry, they get the edge I just paid for.”

Your affiliate

A publisher whose readers are your buyers. Gets paid to recommend.

“My readers buy tools like yours. Telling them what's good is the job.”

The people who will sell you are the ones with nothing to lose by it: blogs, newsletters, podcasts. You haven't met them yet.

What's different

Tracking is the easy half. Finding people who'll actually promote you is the half we do.

01

You never send the email.
We pitch publishers as the network, not as you, and handle the replies. You meet the affiliate when they join.

02

A six-month sales cycle doesn't fit a 30-day cookie.
Set the attribution window per campaign. After signup the referral sits on the customer record, so a deal that closes months later still pays.

03

A person reads every affiliate.
Nobody is listed in the network until we've read their profile. We'd rather have a short list than a directory.

04

B2B software only.
No e-commerce, no crypto, no $5 info products. We only recruit for programs that sell software to businesses.

How it works

Four steps.
Two are ours.

You decide the terms and who gets in. We do the finding, the pitching and the paying.

1

You set the deal.

You

The commission, what counts as a conversion, and how long the attribution window runs.

2

We find the publishers and pitch them.

Ours

Chosen from what your site says about your buyer, and pitched under the Uppercut name, not yours.

3

You approve who's in and what converted.

You

Nothing pays out until you've approved the affiliate and the sale.

4

We get them paid.

Ours

You fund it by card or bank transfer. How it reaches them is our problem.

Partnerships

CloudStack Review

Active
Quality
100%
Clicks
876
Revenue
$2,340

Founder Notes

Pending
Quality
83%
Clicks
412
Revenue
-

Ops Weekly

Active
Quality
100%
Clicks
1.2k
Revenue
$4,860

DevTools Digest

Draft
Quality
100%
Clicks
-
Revenue
-

How we recruit

01

We find the publishers

Blogs, newsletters and podcasts your buyers already read.

02

We pitch them

As the network, not as your brand.

03

We handle the replies

Questions, follow-ups and the ones who say no.

04

You say yes

They join your program when you approve them.

Why Uppercut

A marketplace waits.
We go and ask.

Most affiliate programs start with a listing or a contract. We start by contacting the publishers ourselves.

In a marketplace

A listing in a network of thousands isn't distribution.

Attention goes to the brands publishers already know. A new B2B tool is one more row they scroll past.

With Uppercut

We don't list you and wait.

We email publishers one at a time, about your product specifically.

With enterprise PRM

A sales call, then a contract.

Impact and PartnerStack start with a sales call and a five-figure annual contract. You commit before you know whether affiliates work for you.

With Uppercut

Live today

You can test the channel before anyone signs anything.

Setup takes under ten minutes and the software is free. You can have a program running today.

Integrations

Connect Stripe. Add one script.
That's the setup.

Stripe for billing and payouts, one script for tracking. Webhooks if you want events in your own systems, and MCP if you want an agent to run the program from Claude, Cursor or any other MCP client.

Stripe
Connect billing once. Subscriptions, renewals and one-time charges are attributed automatically.
Stripe Connect
Affiliates are paid directly. You fund payouts by card or bank transfer.
JavaScript SDK
One script tag tracks clicks, signups and subscription events.
Webhooks
Real-time events for conversions, payouts and partner activity.
MCP
Let an agent create campaigns, review sales, check tracking and manage affiliates for your team.

Claude · Cursor · ChatGPT · Gemini · Grok

Pricing

The software is free because it's not the product.

Past about $1,000 a month in payouts, the free plan starts costing you more than Scale does. We'll tell you when you cross it.

Free

The software, forever. The network, for 30 days.

Tracking, attribution and payouts are free for as long as you use them. For your first 30 days you can also invite affiliates from the network.

Free

Fees

  • 10% Uppercut platform fee on payouts
  • Processing at cost: card 2.9% + 30¢, bank transfer 0.8% (max $5)
  • + Unlimited campaigns
  • + Recurring commission tracking
  • + Import your own affiliates
  • + 30 days of network access
  • + A heads-up when Scale would cost you less

Scale

We go get the affiliates.

We find publishers whose audience is your buyer and pitch them for you. On top of the $99, we take 3% of payouts to affiliates we brought you. Affiliates you brought yourself cost nothing extra.

$99 / month

Fees

  • 3% on payouts to affiliates Uppercut brought you
  • Processing at cost: card 2.9% + 30¢, bank transfer 0.8% (max $5)
  • + Everything in Free
  • + Publisher outreach under the Uppercut name
  • + Network access after the trial
  • + Every affiliate tagged by who found them

FAQ

Common questions

Is it really free? +

Yes. The software is free permanently: tracking, attribution, payouts. Network access runs 30 days. After that, recruiting is what the $99 buys. Past about $1,000 a month in payouts, the free plan starts costing you more than Scale does.

What does Uppercut charge on payouts? +

On Free, a 10% platform fee. On Scale, $99 a month plus 3% on payouts to affiliates we brought you. Affiliates you brought, or who found you through your own site, carry no Uppercut fee. On both plans, payment processing is passed through at cost.

How do I set up affiliate tracking? +

Add the Uppercut script to your site and connect Stripe. Clicks are tied to signups, renewals are attributed automatically, and after signup the referral stays on the customer record, so a long sales cycle isn't cut short by a cookie.

Who is in the Uppercut network? +

Blogs, newsletters, podcasts, consultants and communities whose audience buys B2B software. Every affiliate is read by a person before they're listed. We'd rather have a short list than a directory.

Can I bring my existing affiliates? +

Yes. Import the partners you already work with. On Scale, the 3% applies only to affiliates Uppercut recruited, not the ones you brought or who found you through your own site.

Does Uppercut automate affiliate payouts? +

Yes. You approve conversions and fund payouts by card or bank transfer, and we get the money to affiliates through Stripe Connect. Tax and identity checks run through Stripe on both plans.

Which countries can affiliates get paid in? +

Payouts follow Stripe Connect's country coverage. If your affiliates are somewhere Stripe can't pay out to, this may not be the right fit, so ask us before you launch.

Who isn't Uppercut for? +

If customers already send you deals without being asked, you don't need us. If you haven't made a sale yet, affiliates won't validate the product for you, so come back when another channel is working. And if you want to approve every email, this is the wrong model: we pitch publishers under our own name and handle the replies.

Start free

Set the deal. We'll go get the affiliates.

The software is free and the network is open to you for 30 days. When you want us pitching publishers for you, move to Scale.