How to Start an Affiliate Program
A practical guide for B2B SaaS teams to launch a partner program—from strategy to tracking to payouts.
Quick start checklist
- Define ideal affiliate profiles and value props
- Set commissioning aligned to revenue outcomes
- Prepare creatives, UTM standards, and deep links
- Enable tracking and Stripe payouts in Uppercut
- Onboard, brief, and launch your first 10 partners