Launch playbook

Start an affiliate program that can actually work.

Seven steps, from checking the unit economics to getting your first partners live.

TL;DR

  1. 01

    Expect a few months before a new program produces meaningful revenue. Launch once product-market fit and unit economics are clear.

  2. 02

    B2B SaaS commissions commonly sit between 15% and 30%, often recurring.

  3. 03

    Platforms run from free to $5,000–$20,000 a year for enterprise PRM. Compare them at your payout volume.

  4. 04

    Most programs stall because they recruit affiliates whose audience doesn't match, then give them too little to work with.

  5. 05

    Uppercut recruits publishers for B2B SaaS affiliate programs, then tracks and pays them. The software is free because recruiting is the product.

Why most programs stall

Usually for one of three reasons: tracking that was never set up properly, a commission that isn't worth a partner's time, or partners whose audience was never your buyer. Fix those before you recruit more.

Launch sequence

  1. 01

    Check the unit economics

    Make sure lifetime value can pay a 20–30% commission and still leave the customer profitable.

  2. 02

    Set goals and terms

    Decide the acquisition cost you can live with, the commission, the cookie window, banned tactics and the agreement affiliates sign.

  3. 03

    Choose a platform

    Decide whether you need tracking only, a network to recruit from, or someone to do the recruiting.

  4. 04

    Set up tracking and payouts

    Get attribution, conversion tracking and recurring payouts working before you recruit anyone.

  5. 05

    Prepare partner assets

    Landing copy, screenshots, comparison templates and email swipes, so affiliates can publish quickly.

  6. 06

    Recruit the right partners

    Consultants, niche bloggers, review sites, customers and community leaders who reach your buyers.

  7. 07

    Activate and measure

    Set first-week milestones, watch how many affiliates actually publish, and fix onboarding before you recruit more.

Platform costs at a glance

Uppercut Free

Recommended
Price
$0
Fees
10% platform fee on payouts
Network
30 days of network access

Uppercut Scale

Price
$99/mo
Fees
3% on affiliates we brought you
Network
We recruit for you

Enterprise PRM

Price
$5,000–$20,000/yr
Fees
Varies
Network
Marketplace, sales-led

Compare before you commit

Read the affiliate software for SaaS guide for a full platform comparison.

Set the deal. We'll go get the affiliates.

The software is free and the network is open to you for 30 days. When you want us pitching publishers for you, move to Scale.