Affiliate Marketing Definition
A performance-based marketing strategy where affiliates earn commissions by promoting a merchant's products or services.
Affiliate marketing is a type of performance-based marketing in which a business rewards affiliates for each visitor or customer brought by the affiliate's marketing efforts. It involves three main parties: the merchant, the affiliate, and the customer.
Through affiliate marketing, companies can leverage a wider network of marketers to promote their products, while affiliates can earn income by recommending products they believe in. It is a cost-effective method for businesses to expand their reach and for affiliates to monetize their audience.