An affiliate network serves as an intermediary between merchants and affiliates, providing a centralized platform where merchants can list their affiliate programs, and affiliates can discover and join relevant offers. Major networks include ShareASale, CJ Affiliate (formerly Commission Junction), PartnerStack, Impact, and specialized SaaS networks.
These networks offer comprehensive tracking, reporting, and payment processing tools, simplifying the affiliate marketing process for both parties. They help ensure transparency and trust between parties by providing reliable tracking of clicks, leads, sales, and other key performance indicators. Networks also handle compliance, fraud prevention, and dispute resolution.
Advanced features include real-time analytics, automated optimization tools, creative management systems, and integration capabilities with CRM and marketing automation platforms. For SaaS companies, specialized networks often provide features tailored to subscription business models, including trial tracking, churn analysis, and recurring commission management.