Cost Per Action (CPA) Definition
A commission structure where affiliates are paid when a specific action is completed by the referred user.
Cost Per Action (CPA) compensates affiliates when the user they refer completes a predefined action, such as making a purchase, signing up for a newsletter, or filling out a form. This model ensures that merchants pay only for measurable results.
CPA is popular because it aligns the interests of both affiliates and merchants towards achieving specific objectives. Affiliates focus on driving quality traffic that is more likely to convert.