Cost Per Click (CPC) Definition
A payment model where affiliates earn money each time a user clicks on their affiliate link.
In the Cost Per Click (CPC) model, affiliates are paid based on the number of clicks their links or ads receive, regardless of whether a sale is made. This model shifts some risk to the merchant, as clicks do not guarantee conversions.
CPC encourages affiliates to generate high traffic volumes. However, merchants must monitor the quality of clicks to ensure they are receiving valuable traffic.