"Cost Per Mille (CPM)" – Affiliate Marketing Glossary
A commission model where affiliates are paid per thousand impressions of an ad or link.
Cost Per Mille (CPM), or cost per thousand impressions, compensates affiliates based on the number of times an ad is displayed, not on clicks or conversions. This model is common in display advertising on websites with high traffic volumes and is particularly effective for brand awareness campaigns.
CPM is useful for brand awareness campaigns where exposure is the primary goal rather than immediate conversions. Affiliates benefit from predictable earnings based on their traffic volume, while merchants gain visibility and brand recognition. CPM rates vary widely based on audience quality, targeting specificity, and ad placement.
Premium CPM placements often involve highly targeted audiences, specific demographic segments, or industry-relevant contexts. In B2B SaaS marketing, CPM campaigns focus on reaching decision-makers and influencers within target organizations, often commanding higher rates due to the specialized audience.
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