Cost Per Mille (CPM) Definition
A commission model where affiliates are paid per thousand impressions of an ad or link.
Cost Per Mille (CPM), or cost per thousand impressions, compensates affiliates based on the number of times an ad is displayed, not on clicks or conversions. This model is common in display advertising on websites with high traffic.
CPM is useful for brand awareness campaigns where exposure is the primary goal. Affiliates benefit from predictable earnings based on their traffic volume.