Click-Through Rate (CTR) Definition
The percentage of people who click on an affiliate link compared to those who view it.
Click-Through Rate (CTR) measures the effectiveness of an affiliate's promotional efforts. It is calculated by dividing the number of clicks by the number of impressions and multiplying by 100 to get a percentage.
A higher CTR indicates that the affiliate's content is engaging and relevant to the audience. Monitoring CTR helps affiliates optimize their marketing strategies for better performance.