Conversion Rate Definition
The percentage of visitors who take a desired action, such as making a purchase, after clicking an affiliate link.
Conversion rate is a key metric in affiliate marketing that measures the effectiveness of an affiliate's ability to drive desired actions. It is calculated by dividing the number of conversions by the number of total clicks and multiplying by 100.
A high conversion rate signifies that the affiliate's audience is well-targeted and receptive to the merchant's offerings. Both affiliates and merchants analyze conversion rates to improve marketing tactics and increase revenue.