"Attribution Model" – Affiliate Marketing Glossary
The method used to assign credit for conversions to different marketing efforts.
Attribution models determine how credit is distributed among various touchpoints in the customer journey. Common models include last-click, first-click, linear, time-decay, and position-based attribution, each providing different insights.
In affiliate marketing, attribution affects commission payouts and performance evaluation. Clear attribution policies ensure fairness and transparency while helping optimize marketing strategies across multiple channels.
Advanced attribution modeling uses machine learning and data analysis to create custom models that reflect actual customer behavior patterns. Cross-device and cross-channel attribution are increasingly important in modern marketing environments.
Vetted Partner Network
We don't just give you tools, we give you distribution. All our affiliates are curated and vetted by our team.
Built by SaaS Founders
With years of experience in the SaaS world, we know what SaaS companies need to scale their growth.