Banner ads are image-based advertisements embedded on web pages. Affiliates use banner ads provided by merchants to promote products or services visually, often in sidebar placements, header positions, or within content areas.
Effective banner ads are attention-grabbing, relevant to the audience, and consistent with the website's design. They can increase click-through rates and drive conversions when placed strategically and designed with compelling visuals and clear calls-to-action.
Banner ad optimization involves testing different sizes, positions, designs, and messaging to maximize performance. Modern banner ads often include dynamic content, responsive design for mobile devices, and retargeting pixels for follow-up marketing campaigns.