Glossary / Definition
Brand Bidding.
When affiliates bid on branded keywords in search engine marketing, sometimes restricted by merchants.
Brand bidding involves affiliates using the merchant's brand name as keywords in PPC campaigns. Some merchants prohibit this practice to avoid internal competition, inflated bid prices, and brand confusion.
Affiliates must comply with the merchant's terms regarding brand bidding to avoid penalties or removal from the program. Brand bidding policies vary widely between programs and should be clearly communicated to affiliates.
Brand bidding management involves monitoring keyword usage, enforcing policy compliance, and balancing affiliate freedom with brand protection. Some programs allow brand bidding with specific guidelines or restrictions.
Related terms
- Affiliate An individual or company that promotes products for a merchant in exchange for a commission.
- Affiliate Marketing A performance-based marketing strategy where affiliates earn commissions by promoting a merchant's products or services.
- Affiliate Network A platform that connects merchants with affiliates to facilitate affiliate marketing partnerships.
- Affiliate Program A system where a merchant rewards affiliates for driving traffic or sales through their marketing efforts.
- Commission The fee paid to an affiliate for generating a specific action, like a sale or lead.
- Click-Through Rate (CTR) The percentage of people who click on an affiliate link compared to those who view it.
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