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"Cloaking" – Affiliate Marketing Glossary

A technique where different content is shown to users and search engines, often frowned upon.

Cloaking delivers alternate content to search engines to manipulate rankings while showing different content to users. This practice is generally considered deceptive and can result in penalties from search engines.

In affiliate marketing, cloaking can harm reputation, SEO efforts, and long-term success. Ethical marketing practices are essential for building sustainable affiliate businesses and maintaining merchant relationships.

Avoiding cloaking involves creating content that serves both users and search engines effectively, focusing on quality and relevance rather than manipulation. Transparent practices build trust and long-term success.

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