"Compliance" – Affiliate Marketing Glossary
Adherence to laws, regulations, and program policies in affiliate marketing activities.
Compliance ensures that all marketing efforts meet legal standards and merchant guidelines. This includes respecting trademarks, avoiding misleading claims, following advertising regulations, and disclosing affiliate relationships.
Non-compliance can lead to legal issues, program termination, and reputation damage. Affiliates must stay informed about relevant laws, platform policies, and program requirements to maintain good standing.
Compliance management involves understanding FTC guidelines, GDPR requirements, platform policies, and merchant terms. Regular training and policy updates help maintain compliance across all marketing activities.
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