A conversion funnel visualizes the customer journey as a series of stages where prospects move from initial awareness through consideration to final conversion. Each stage typically has lower numbers than the previous stage, creating a funnel shape that helps identify optimization opportunities.
Funnel stages commonly include awareness, interest, consideration, trial/demo, purchase, and retention. Affiliates can optimize their efforts by understanding drop-off points and creating content that addresses specific stage requirements and reduces friction in the conversion process.
Funnel optimization involves improving conversion rates between stages through better targeting, content optimization, user experience improvements, and addressing objections. A/B testing and analytics help identify optimization opportunities throughout the funnel to maximize affiliate performance and revenue.