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"Creative" – Affiliate Marketing Glossary

Marketing materials provided by the merchant for affiliates to use in promotions.

Creatives include banners, text links, videos, email templates, social media content, and other advertising materials supplied to affiliates. They are designed to be engaging, professional, and consistent with the merchant's branding guidelines.

High-quality creatives can enhance the effectiveness of affiliate promotions by providing professional-looking materials that build trust and drive engagement. Merchants provide a variety of creatives to suit different affiliate channels and audiences.

Creative optimization involves testing different designs, messaging, formats, and placements to maximize performance. Modern creative libraries often include dynamic content, personalization options, and responsive designs that work across all devices and platforms.

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