Glossary / Definition
Customer Retention.
Strategies and metrics focused on keeping existing customers engaged and subscribed.
Customer retention involves keeping existing customers engaged, satisfied, and continuing to use products or services over time. High retention rates improve profitability and reduce the need for constant new customer acquisition while increasing predictable revenue.
Retention strategies include onboarding optimization, regular check-ins, feature education, loyalty programs, proactive support, and continuous value delivery. Some affiliate programs offer retention bonuses based on the long-term success of referred customers, aligning incentives with customer outcomes.
Retention metrics include churn rate, renewal rate, expansion revenue, net promoter score, and customer satisfaction scores. Understanding retention drivers helps affiliates identify and promote products with strong customer loyalty and satisfaction, leading to higher lifetime commissions.
Related terms
- Affiliate An individual or company that promotes products for a merchant in exchange for a commission.
- Affiliate Marketing A performance-based marketing strategy where affiliates earn commissions by promoting a merchant's products or services.
- Affiliate Network A platform that connects merchants with affiliates to facilitate affiliate marketing partnerships.
- Affiliate Program A system where a merchant rewards affiliates for driving traffic or sales through their marketing efforts.
- Commission The fee paid to an affiliate for generating a specific action, like a sale or lead.
- Click-Through Rate (CTR) The percentage of people who click on an affiliate link compared to those who view it.
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