Customer success focuses on helping customers achieve their desired outcomes while using a product or service. This proactive approach improves retention, reduces churn, increases customer lifetime value, and creates opportunities for expansion revenue and advocacy.
Affiliates can support customer success by providing onboarding assistance, best practice guidance, ongoing support resources, and educational content. Some affiliate programs offer retention bonuses based on customer success metrics, aligning affiliate incentives with long-term customer outcomes.
Customer success strategies include onboarding optimization, usage monitoring, proactive outreach, training programs, feedback collection, and expansion opportunity identification. Success metrics often include product adoption, feature usage, goal achievement, and customer satisfaction scores.