Deep linking involves creating affiliate links that lead users directly to a particular page within the merchant's site, rather than the homepage. This improves user experience by reducing the steps needed to find a relevant product or information.
Affiliates use deep links to promote specific items, features, or content sections, increasing the chances of conversion by matching user intent with relevant destinations. Merchants often support deep linking to enhance the effectiveness of affiliate campaigns.
Deep linking strategies include product-specific links, category pages, landing pages optimized for affiliate traffic, and personalized destinations based on user behavior or demographics. Technical implementation may involve URL parameters, tracking codes, and campaign identifiers.