"Earnings Per Click (EPC)" – Affiliate Marketing Glossary
An average amount earned by an affiliate each time a user clicks on their affiliate link.
Earnings Per Click (EPC) is calculated by dividing the total earnings by the number of clicks generated over a specific period. It provides insight into how much revenue an affiliate can expect per click and serves as a key performance indicator for comparing different programs and traffic sources.
A higher EPC indicates a more profitable affiliate program or effective promotional strategies. Affiliates use EPC to evaluate and compare different affiliate programs, allocate their traffic and resources, and optimize their promotional efforts. EPC can vary significantly based on traffic quality, audience targeting, and seasonal factors.
EPC analysis helps affiliates identify their most profitable traffic sources, content types, and promotional strategies. In SaaS affiliate marketing, EPC calculations often account for the recurring nature of subscriptions, providing a more comprehensive view of long-term earning potential from each click and enabling better resource allocation decisions.
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