Glossary / Definition
Earnings Per Click (EPC).
An average amount earned by an affiliate each time a user clicks on their affiliate link.
Earnings Per Click (EPC) is calculated by dividing the total earnings by the number of clicks generated over a specific period. It provides insight into how much revenue an affiliate can expect per click and serves as a key performance indicator for comparing different programs and traffic sources.
A higher EPC indicates a more profitable affiliate program or effective promotional strategies. Affiliates use EPC to evaluate and compare different affiliate programs, allocate their traffic and resources, and optimize their promotional efforts. EPC can vary significantly based on traffic quality, audience targeting, and seasonal factors.
EPC analysis helps affiliates identify their most profitable traffic sources, content types, and promotional strategies. In SaaS affiliate marketing, EPC calculations often account for the recurring nature of subscriptions, providing a more comprehensive view of long-term earning potential from each click and enabling better resource allocation decisions.
Related terms
- Affiliate An individual or company that promotes products for a merchant in exchange for a commission.
- Affiliate Marketing A performance-based marketing strategy where affiliates earn commissions by promoting a merchant's products or services.
- Affiliate Network A platform that connects merchants with affiliates to facilitate affiliate marketing partnerships.
- Affiliate Program A system where a merchant rewards affiliates for driving traffic or sales through their marketing efforts.
- Commission The fee paid to an affiliate for generating a specific action, like a sale or lead.
- Click-Through Rate (CTR) The percentage of people who click on an affiliate link compared to those who view it.
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