Free trials are a common customer acquisition strategy in SaaS businesses, allowing prospects to experience the product before committing to a subscription. This reduces purchase risk and enables customers to validate the product's value for their specific needs and use cases.
Affiliates promoting products with free trials often earn commissions when prospects sign up for trials and additional commissions when they convert to paid subscriptions. Effective trial promotion focuses on helping prospects achieve quick wins and understand the product's value proposition during the trial period.
Trial conversion optimization involves strategic onboarding sequences, usage tracking, proactive customer success outreach, and providing resources that help users achieve meaningful outcomes quickly. Affiliates can support trial success by providing implementation guides, best practices, and ongoing support resources.