"Geo-Targeting" – Affiliate Marketing Glossary
Delivering content or advertisements to users based on their geographic location.
Geo-targeting allows affiliates to tailor promotions to specific regions, improving relevance and effectiveness. It considers factors like country, state, city, or even zip code to deliver localized content and offers.
By addressing local preferences, regulations, and availability, geo-targeting enhances engagement and conversion rates. It is particularly useful for offers available only in certain areas or when promoting location-specific services.
Geo-targeting implementation involves IP address detection, GPS data, and user-declared location information. Compliance with local regulations and cultural considerations are important factors in geo-targeted campaigns.
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