Glossary / Definition
In-House Program.
An affiliate program managed directly by the merchant without using a network.
In-house programs give merchants full control over their affiliate relationships, tracking systems, and program policies. They may use proprietary or third-party software to manage the program independently.
Affiliates may prefer in-house programs for direct communication with merchants and potentially better terms or exclusive opportunities. Merchants bear full responsibility for all aspects of program operation, including tracking, payments, and support.
In-house program management requires dedicated resources, technology infrastructure, and expertise in affiliate marketing. Benefits include greater control and potentially higher profit margins, while challenges include resource requirements and complexity.
Related terms
- Affiliate An individual or company that promotes products for a merchant in exchange for a commission.
- Affiliate Marketing A performance-based marketing strategy where affiliates earn commissions by promoting a merchant's products or services.
- Affiliate Network A platform that connects merchants with affiliates to facilitate affiliate marketing partnerships.
- Affiliate Program A system where a merchant rewards affiliates for driving traffic or sales through their marketing efforts.
- Commission The fee paid to an affiliate for generating a specific action, like a sale or lead.
- Click-Through Rate (CTR) The percentage of people who click on an affiliate link compared to those who view it.
Set the deal. We'll go get the affiliates.
The software is free and the network is open to you for 30 days. When you want us pitching publishers for you, move to Scale.