"Link Cloaking" – Affiliate Marketing Glossary
The practice of disguising affiliate links to make them shorter and more user-friendly.
Link cloaking involves using a redirect or URL shortening service to hide the affiliate tracking parameters and create cleaner, more professional-looking links. This can make links appear more trustworthy and reduce the likelihood of commission theft.
Cloaked links can improve click-through rates by appearing more professional and less obviously promotional. However, transparency is important to maintain trust with users, and some platforms have policies regarding link cloaking practices.
Link cloaking implementation involves redirect services, custom domains, and tracking preservation while maintaining SEO value and user trust. Best practices include disclosure of affiliate relationships and compliance with platform guidelines.
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