Glossary / Definition
Opt-in.
When a user gives permission to receive marketing communications, such as emails.
Opt-in ensures that users have consented to receive promotional messages, complying with regulations like GDPR, CAN-SPAM, and other privacy laws. Affiliates collect opt-ins to build email lists for marketing purposes.
An opt-in audience is more engaged and likely to convert because they have specifically requested to receive communications. Respecting user preferences and providing value enhances reputation and marketing effectiveness.
Opt-in best practices include clear consent mechanisms, privacy policy disclosure, easy unsubscribe options, and valuable content that justifies the subscription. Double opt-in processes can improve list quality and compliance.
Related terms
- Affiliate An individual or company that promotes products for a merchant in exchange for a commission.
- Affiliate Marketing A performance-based marketing strategy where affiliates earn commissions by promoting a merchant's products or services.
- Affiliate Network A platform that connects merchants with affiliates to facilitate affiliate marketing partnerships.
- Affiliate Program A system where a merchant rewards affiliates for driving traffic or sales through their marketing efforts.
- Commission The fee paid to an affiliate for generating a specific action, like a sale or lead.
- Click-Through Rate (CTR) The percentage of people who click on an affiliate link compared to those who view it.
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