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"Pay Per Click (PPC)" – Affiliate Marketing Glossary

An advertising model where affiliates are paid each time their ad or link is clicked.

Pay Per Click (PPC) is a model where affiliates earn revenue for every click generated on their promotional links or ads. This method requires careful keyword selection, ad placement, and audience targeting to attract the right audience while maintaining profitability.

PPC campaigns can be highly effective but require continuous monitoring to ensure that the cost of clicks does not exceed the revenue generated. Both affiliates and merchants need to optimize their strategies for profitability through quality score improvements, bid management, and conversion rate optimization.

Advanced PPC strategies include dynamic keyword insertion, ad extensions, remarketing campaigns, and automated bidding strategies. In competitive SaaS markets, PPC requires sophisticated campaign management, negative keyword lists, and landing page optimization to achieve profitable returns on ad spend.

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