Glossary / Definition
Pay Per Click (PPC).
An advertising model where affiliates are paid each time their ad or link is clicked.
Pay Per Click (PPC) is a model where affiliates earn revenue for every click generated on their promotional links or ads. This method requires careful keyword selection, ad placement, and audience targeting to attract the right audience while maintaining profitability.
PPC campaigns can be highly effective but require continuous monitoring to ensure that the cost of clicks does not exceed the revenue generated. Both affiliates and merchants need to optimize their strategies for profitability through quality score improvements, bid management, and conversion rate optimization.
Advanced PPC strategies include dynamic keyword insertion, ad extensions, remarketing campaigns, and automated bidding strategies. In competitive SaaS markets, PPC requires sophisticated campaign management, negative keyword lists, and landing page optimization to achieve profitable returns on ad spend.
Related terms
- Affiliate An individual or company that promotes products for a merchant in exchange for a commission.
- Affiliate Marketing A performance-based marketing strategy where affiliates earn commissions by promoting a merchant's products or services.
- Affiliate Network A platform that connects merchants with affiliates to facilitate affiliate marketing partnerships.
- Affiliate Program A system where a merchant rewards affiliates for driving traffic or sales through their marketing efforts.
- Commission The fee paid to an affiliate for generating a specific action, like a sale or lead.
- Click-Through Rate (CTR) The percentage of people who click on an affiliate link compared to those who view it.
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