Pay Per Click (PPC) Definition
An advertising model where affiliates are paid each time their ad or link is clicked.
Pay Per Click (PPC) is a model where affiliates earn revenue for every click generated on their promotional links or ads. This method requires careful keyword selection and ad placement to attract the right audience.
PPC campaigns can be highly effective but require monitoring to ensure that the cost of clicks does not exceed the revenue generated. Both affiliates and merchants need to optimize their strategies for profitability.