Pay Per Lead (PPL) compensates affiliates for each qualified lead they generate, such as a sign-up, inquiry, or contact form submission. This model focuses on acquiring potential customers rather than immediate sales.
PPL is effective for merchants aiming to build a customer base and nurture prospects through longer sales cycles. Affiliates benefit from predictable earnings per lead generated, though lead quality requirements must be clearly defined.
PPL success requires clear lead qualification criteria, efficient lead nurturing processes, and strong sales follow-up to convert leads into customers. Lead scoring and quality metrics help optimize program performance and affiliate payments.