Glossary / Definition
Pay Per Lead (PPL).
A commission model where affiliates are paid for generating leads, regardless of sales.
Pay Per Lead (PPL) compensates affiliates for each qualified lead they generate, such as a sign-up, inquiry, or contact form submission. This model focuses on acquiring potential customers rather than immediate sales.
PPL is effective for merchants aiming to build a customer base and nurture prospects through longer sales cycles. Affiliates benefit from predictable earnings per lead generated, though lead quality requirements must be clearly defined.
PPL success requires clear lead qualification criteria, efficient lead nurturing processes, and strong sales follow-up to convert leads into customers. Lead scoring and quality metrics help optimize program performance and affiliate payments.
Related terms
- Affiliate An individual or company that promotes products for a merchant in exchange for a commission.
- Affiliate Marketing A performance-based marketing strategy where affiliates earn commissions by promoting a merchant's products or services.
- Affiliate Network A platform that connects merchants with affiliates to facilitate affiliate marketing partnerships.
- Affiliate Program A system where a merchant rewards affiliates for driving traffic or sales through their marketing efforts.
- Commission The fee paid to an affiliate for generating a specific action, like a sale or lead.
- Click-Through Rate (CTR) The percentage of people who click on an affiliate link compared to those who view it.
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