"Performance Marketing" – Affiliate Marketing Glossary

A marketing approach where payment is based on measurable results, such as sales or leads.

Performance marketing focuses on paying affiliates based on the performance they deliver, aligning incentives between merchants and affiliates. This approach ensures marketing budgets are spent effectively on measurable outcomes rather than impressions or brand awareness alone.

By emphasizing results, performance marketing encourages affiliates to optimize their strategies continuously and focus on driving valuable actions that contribute to business growth. It encompasses various models, including CPA, CPC, CPL, and CPS, allowing for flexible program structures that match business objectives.

Modern performance marketing incorporates advanced analytics, attribution modeling, fraud prevention, and optimization technologies to maximize ROI. In SaaS businesses, performance marketing often focuses on metrics beyond initial acquisition, including trial-to-paid conversion rates, onboarding completion, and customer retention indicators.

Trusted by ambitious affiliates

Trusted by ambitious affiliates

Trusted by ambitious affiliates

From scrappy startups to scaling platforms, Uppercut powers partner-driven growth that performs.

From scrappy startups to scaling platforms, Uppercut powers partner-driven growth that performs.

From scrappy startups to scaling platforms, Uppercut powers partner-driven growth that performs.

1K+

Sales Driven

1K+

Sales Driven

100+

High-Ticket Merchants

100+

High-Ticket Merchants

$0

Network Fee

$0

Network Fee

Vetted Partner Network

We don't just give you tools, we give you distribution. All our affiliates are curated and vetted by our team.

Built by SaaS Founders

With years of experience in the SaaS world, we know what SaaS companies need to scale their growth.