Tracking pixels are embedded in web pages or emails to collect data on user interactions, conversions, and behavior patterns. They help affiliates and merchants monitor conversions, optimize campaigns, and gather audience insights.
Pixels provide valuable insights into user behavior post-click, including page visits, time on site, and conversion actions. Proper use of pixels enhances tracking accuracy and enables more sophisticated marketing automation.
Pixel implementation involves JavaScript code, image tags, or iframes that fire when specific conditions are met. Privacy considerations and cookie policies must be addressed when implementing tracking pixels.