Glossary / Definition
Pay-Per-Click Advertising.
A digital advertising model where advertisers pay for each click on their ads.
Pay-Per-Click (PPC) advertising allows advertisers to bid on keywords and pay only when users click on their ads. This model provides immediate visibility, measurable results, and scalable traffic generation for affiliate marketing campaigns.
PPC platforms include Google Ads, Microsoft Advertising, social media advertising, and display networks. Successful PPC requires keyword research, ad copy optimization, landing page alignment, bid management, and continuous campaign optimization for profitability.
In SaaS affiliate marketing, PPC often targets commercial intent keywords, competitor terms, solution-specific searches, and problem-focused queries. Campaigns must balance cost-per-click with conversion rates to maintain profitability while scaling traffic volume and market reach.
Related terms
- Affiliate An individual or company that promotes products for a merchant in exchange for a commission.
- Affiliate Marketing A performance-based marketing strategy where affiliates earn commissions by promoting a merchant's products or services.
- Affiliate Network A platform that connects merchants with affiliates to facilitate affiliate marketing partnerships.
- Affiliate Program A system where a merchant rewards affiliates for driving traffic or sales through their marketing efforts.
- Commission The fee paid to an affiliate for generating a specific action, like a sale or lead.
- Click-Through Rate (CTR) The percentage of people who click on an affiliate link compared to those who view it.
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