Programmatic Advertising Definition
Automated buying and selling of digital advertising space using technology and algorithms.
Programmatic advertising enables affiliates to purchase ad inventory automatically based on audience targeting, performance goals, and budget constraints. This technology improves efficiency and targeting precision in affiliate campaigns.
Real-time bidding and automated optimization help affiliates reach their target audience more effectively while managing costs and maximizing ROI. Programmatic platforms provide detailed analytics and optimization capabilities.
Programmatic advertising involves demand-side platforms (DSPs), supply-side platforms (SSPs), and data management platforms (DMPs) that work together to automate ad buying and selling processes with sophisticated targeting and optimization.
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