Glossary / Definition
Programmatic Advertising.
Automated buying and selling of digital advertising space using technology and algorithms.
Programmatic advertising enables affiliates to purchase ad inventory automatically based on audience targeting, performance goals, and budget constraints. This technology improves efficiency and targeting precision in affiliate campaigns.
Real-time bidding and automated optimization help affiliates reach their target audience more effectively while managing costs and maximizing ROI. Programmatic platforms provide detailed analytics and optimization capabilities.
Programmatic advertising involves demand-side platforms (DSPs), supply-side platforms (SSPs), and data management platforms (DMPs) that work together to automate ad buying and selling processes with sophisticated targeting and optimization.
Related terms
- Affiliate An individual or company that promotes products for a merchant in exchange for a commission.
- Affiliate Marketing A performance-based marketing strategy where affiliates earn commissions by promoting a merchant's products or services.
- Affiliate Network A platform that connects merchants with affiliates to facilitate affiliate marketing partnerships.
- Affiliate Program A system where a merchant rewards affiliates for driving traffic or sales through their marketing efforts.
- Commission The fee paid to an affiliate for generating a specific action, like a sale or lead.
- Click-Through Rate (CTR) The percentage of people who click on an affiliate link compared to those who view it.
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