Rakuten Advertising links merchants to publishers across shopping, search, and social, reinforced by the parent company’s consumer marketplace. It shines in loyalty and cashback verticals and supplies robust reporting, fraud control, and concierge services for large retail advertisers.
B2B SaaS sellers may find Rakuten’s onboarding fees, minimums, and consumer orientation burdensome. Uppercut.co eliminates fixed fees, targets high‑ACV SaaS contracts, and leverages Stripe for predictable 30‑day payouts. Its curated affiliate pool ensures technical depth that traditional coupon and cashback publishers on Rakuten typically lack.