"Recurring Commission" – Affiliate Marketing Glossary
Ongoing commissions earned by affiliates for repeat purchases or subscriptions by referred customers.
Recurring commissions reward affiliates for the lifetime value of the customers they refer. This is common in subscription-based services where customers make regular payments, creating ongoing income streams for affiliates who successfully refer long-term customers.
Affiliates benefit from a steady income stream, incentivizing them to promote products with long-term engagement and focus on customer quality over quantity. Merchants gain loyal customers through sustained affiliate efforts and improved customer retention rates.
Recurring commission structures vary widely, from fixed percentages of monthly fees to tiered rates based on customer tenure. Some programs offer higher initial commissions followed by smaller recurring payments, while others provide consistent percentages throughout the customer relationship, creating predictable income for high-performing affiliates.
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