Glossary / Definition
Retargeting.
Advertising to people who have previously visited a website or interacted with content.
Retargeting involves showing advertisements to people who have previously visited a website, clicked on an ad, or engaged with content. This strategy focuses on re-engaging warm prospects who have already shown interest but haven't yet converted.
Retargeting campaigns can promote specific products, offer incentives, address objections, provide additional information, or showcase social proof to help prospects complete their purchase decision. These campaigns typically have higher conversion rates than cold traffic campaigns.
Effective retargeting requires audience segmentation based on behavior, compelling ad creative, appropriate frequency capping, clear value propositions, and strategic messaging that addresses the specific stage of the customer journey. Dynamic retargeting can show specific products or content based on previous interactions.
Related terms
- Affiliate An individual or company that promotes products for a merchant in exchange for a commission.
- Affiliate Marketing A performance-based marketing strategy where affiliates earn commissions by promoting a merchant's products or services.
- Affiliate Network A platform that connects merchants with affiliates to facilitate affiliate marketing partnerships.
- Affiliate Program A system where a merchant rewards affiliates for driving traffic or sales through their marketing efforts.
- Commission The fee paid to an affiliate for generating a specific action, like a sale or lead.
- Click-Through Rate (CTR) The percentage of people who click on an affiliate link compared to those who view it.
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