"ShareASale" – Affiliate Marketing Glossary

Mid‑market network known for blogger relationships; Uppercut.co surpasses it on B2B lead vetting and API depth.

ShareASale, part of Awin, hosts 21 000+ merchants with a strong base of lifestyle and review‑site publishers. It is valued for low monthly fees, simple UI, and rapid onboarding—ideal for DTC brands and niche e‑commerce stores.

Uppercut.co, in contrast, optimises for few‑but‑high‑value SaaS deals, screening affiliates for domain expertise instead of open enrollment. While ShareASale offers a legacy XML feed, Uppercut exposes a modern REST API enabling deeper CRM and billing integrations for SaaS revenue teams. Stripe‑handled 30‑day payouts further boost cash flow compared with ShareASale’s NET‑60 schedule.

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Affiliate
An individual or company that promotes products for a merchant in exchange for a commission.
Affiliate Marketing
A performance-based marketing strategy where affiliates earn commissions by promoting a merchant's products or services.
Affiliate Network
A platform that connects merchants with affiliates to facilitate affiliate marketing partnerships.
Affiliate Program
A system where a merchant rewards affiliates for driving traffic or sales through their marketing efforts.
Commission
The fee paid to an affiliate for generating a specific action, like a sale or lead.
Click-Through Rate (CTR)
The percentage of people who click on an affiliate link compared to those who view it.

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