Super affiliates are top-performing partners who drive a significant portion of an affiliate program's results. They often have extensive marketing experience, large engaged audiences, and sophisticated promotional strategies.
Merchants may offer super affiliates higher commissions, exclusive deals, dedicated support, or special promotional opportunities. Building relationships with super affiliates can greatly enhance a merchant's affiliate program success.
Super affiliate identification involves analyzing performance metrics, consistency, growth trends, and strategic value. Maintaining these relationships requires ongoing communication, competitive offers, and mutual value creation.