"Tracking" – Affiliate Marketing Glossary
The process of monitoring clicks, conversions, and other actions to attribute them to the correct affiliate.
Tracking involves using cookies, pixels, server-side technologies, and other methods to monitor user actions after interacting with an affiliate link. Accurate tracking is crucial for fair commission payments, performance analysis, fraud prevention, and program optimization.
Merchants provide affiliates with unique tracking links to capture data on user behavior, conversion paths, and attribution across multiple touchpoints. Reliable tracking builds trust between affiliates and merchants by ensuring transparency and accurate reporting of all marketing activities.
Advanced tracking implementations include first-party data collection, privacy-compliant attribution methods, cross-device tracking, and integration with customer relationship management systems. In SaaS environments, tracking often extends beyond initial conversion to monitor user engagement, feature adoption, and subscription lifecycle events.
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