Unique visitors are a metric used to measure the size of an audience and avoid counting the same person multiple times. Affiliates track unique visitors to understand their reach and the effectiveness of their marketing efforts.
Increasing unique visitors can lead to more opportunities for conversions and audience growth. Analyzing unique visitor behavior helps in optimizing content and marketing strategies for better engagement and retention.
Unique visitor tracking involves cookie technology, device fingerprinting, and user identification methods. Privacy regulations and cookie policies affect how unique visitors are identified and tracked across different platforms.