Glossary / Definition
Webinar Marketing.
Using online seminars to educate prospects and promote products or services.
Webinar marketing involves hosting online presentations to educate audiences about specific topics while demonstrating product benefits and building relationships with prospects. This format allows for detailed explanations, real-time interaction, and trust building through expertise demonstration.
Affiliates often use webinars to showcase SaaS products, provide training, answer questions, address objections, and build trust with potential customers. The educational format helps overcome objections and demonstrates product value in a low-pressure, high-value environment.
Successful webinar marketing requires compelling topics, strong presentation skills, valuable content, interactive elements, and clear calls-to-action. Follow-up sequences help nurture webinar attendees through the decision-making process and maximize conversion opportunities through continued engagement.
Related terms
- Affiliate An individual or company that promotes products for a merchant in exchange for a commission.
- Affiliate Marketing A performance-based marketing strategy where affiliates earn commissions by promoting a merchant's products or services.
- Affiliate Network A platform that connects merchants with affiliates to facilitate affiliate marketing partnerships.
- Affiliate Program A system where a merchant rewards affiliates for driving traffic or sales through their marketing efforts.
- Commission The fee paid to an affiliate for generating a specific action, like a sale or lead.
- Click-Through Rate (CTR) The percentage of people who click on an affiliate link compared to those who view it.
Set the deal. We'll go get the affiliates.
The software is free and the network is open to you for 30 days. When you want us pitching publishers for you, move to Scale.