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"White Label" – Affiliate Marketing Glossary

A product or service produced by one company that other companies rebrand to make it appear as if they made it.

In affiliate marketing, white labeling allows affiliates to rebrand a merchant's product or service as their own. This can strengthen the affiliate's brand while promoting the merchant's offerings, creating a more integrated customer experience.

White label solutions require agreements between merchants and affiliates that define branding guidelines, support responsibilities, and revenue sharing. They can lead to higher engagement if the affiliate has a strong brand presence and customer relationships.

SaaS white label programs often involve comprehensive customization options, including custom domains, branding elements, and user interface modifications. These programs typically require higher commitment levels but offer greater revenue potential and customer control.

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