Glossary / Definition
White Label.
A product or service produced by one company that other companies rebrand to make it appear as if they made it.
In affiliate marketing, white labeling allows affiliates to rebrand a merchant's product or service as their own. This can strengthen the affiliate's brand while promoting the merchant's offerings, creating a more integrated customer experience.
White label solutions require agreements between merchants and affiliates that define branding guidelines, support responsibilities, and revenue sharing. They can lead to higher engagement if the affiliate has a strong brand presence and customer relationships.
SaaS white label programs often involve comprehensive customization options, including custom domains, branding elements, and user interface modifications. These programs typically require higher commitment levels but offer greater revenue potential and customer control.
Related terms
- Affiliate An individual or company that promotes products for a merchant in exchange for a commission.
- Affiliate Marketing A performance-based marketing strategy where affiliates earn commissions by promoting a merchant's products or services.
- Affiliate Network A platform that connects merchants with affiliates to facilitate affiliate marketing partnerships.
- Affiliate Program A system where a merchant rewards affiliates for driving traffic or sales through their marketing efforts.
- Commission The fee paid to an affiliate for generating a specific action, like a sale or lead.
- Click-Through Rate (CTR) The percentage of people who click on an affiliate link compared to those who view it.
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