"Data Feed" – Affiliate Marketing Glossary
A file containing detailed information about a merchant's products, used by affiliates to create listings.
Data feeds provide structured product information that affiliates can use to display product details dynamically on comparison sites, price comparison engines, or affiliate websites. This is especially useful for large product catalogs.
Accurate and up-to-date data feeds improve user experience and conversion rates by providing current pricing, availability, and product information. Merchants provide feeds in formats like XML, CSV, or JSON for ease of use.
Data feed management involves regular updates, quality control, standardized formatting, and integration with affiliate platforms. Automated feed processing and error detection help maintain data accuracy and reliability.
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