Lead Definition
A potential customer who has shown interest in a product or service, often by providing contact information.
In affiliate marketing, a lead is a prospect who has taken an action indicating interest, such as filling out a form or subscribing to a newsletter. Leads are valuable as they can be nurtured into customers.
Affiliates may be rewarded for generating leads, especially in Cost Per Lead (CPL) programs. Quality leads are essential for merchants aiming to expand their customer base.