"Sub-Affiliate" – Affiliate Marketing Glossary
An affiliate who is recruited by another affiliate in a network, often earning commissions for both parties.
Sub-affiliates expand the reach of an affiliate program by allowing affiliates to build their own network of promoters. The primary affiliate may earn a commission override on the performance of sub-affiliates they recruit.
This structure motivates affiliates to recruit and manage sub-affiliates, creating a network effect that can significantly expand program reach. Clear agreements are necessary to define commission structures, responsibilities, and support requirements.
Sub-affiliate programs require robust tracking, training resources, and management tools to ensure program integrity and fair compensation. They work best when recruiting affiliates have experience and can provide mentorship to their sub-affiliates.
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